SEO Services In Swindon & Wiltshire
How SEO for your website gets you found.
Search Engine Optimisation
What is Search Engine Optimisation?
Do you need SEO for your website to get found?
How can you get your website seen by Google and Bing?
What is SEO?
Years ago, simply naming your business with the letter ‘A’ would have ensured you were seen first by clients in the paper-based directories. Those days have gone.
Today, the way to get seen is on the web, through the likes of Google or Bing.
How?
- You can use SEO which will gradually push your site to the top spots in the ranks, or
- You could ensure your site gets seen instantly in the top spots using PPC (pay per click, or paid advertising).
But, if your site is not optimised, then the adverts will end up costing you more. So, whether you like it or not, SEO is now crucial if you want a successful website.
Scott Hadwin – SEO Consultant
How does SEO work?
There’s a lot to SEO, but the main elements are Onsite and Offsite.
Onsite SEO includes, but is not limited to: site structure, keywords, metadata, alt data, site speed, basic design and great content.
Offsite SEO includes, but is not limited to: relevant backlinks (from good sources), a presence on Google maps for local businesses, consistent NAP (name, address and phone number) presence, and being on social media.
Getting all this right, and more, will ensure your website creeps up the ranks on the search engines. And in the long-term this should mean you don’t need to spend on PPC, which saves you money.
To talk to us about SEO for your website, please get in touch.
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Just wanted to say that we are getting quite a few calls based on people finding us on Google so we're really pleased with everything you've done for our website. We really appreciate it.
A must-use if you have a small business in Swindon. I cannot recommend them highly enough. I have one of their pay-monthly deals and it is great. Whatever I send them, they configure on Facebook and the website for me straightaway, and the fact that I consistently get 10-20 enquiries a week through the website for my cakes is credit to how they have ranked it on the Google search engine.
Meet Scott Hadwin
Scott started working in SEO in 2011 and in 2015 went on to form Illogic, with his wife Janice. He was initially creating blogs for the tech industry, for equipment such as iPhones and then progressed to personal blogs. He then went into designing and optimising sites for local businesses.
Over the past 11 years, Scott has helped more than 50 local and national companies with their presence on the web, from assisting with just SEO to redesigning their websites.
From local plumbers to national solicitors, Scott has helped companies in various industries and sectors to achieve their online goals.
Offering completely transparent SEO services, Scott is renowned for being honest with clients about what they can expect; never promising the number 1 slot as many do, but offering realistic forecasts – although it’s noteworthy that many of the businesses Scott looks after do sit at number 1 for various searches.
Search Engine Optimisation FAQs
What is SEO?
SEO stands for search engine optimisation.
When a person types something into a search engine such as Google or Bing, they crawl websites related to that query. They then place them in an order that they believe is most beneficial to the user and will answer that query or search.
The search engines each differ in respect to what they search for and how they score a website.
SEO is the practise of optimising a website so that search engines see it as the most beneficial for that query and so it appears on the top for that particular search.
The higher up in the rankings the website is, the more likely it is to be seen and clicked on.
How do you do SEO?
There are many factors involved in optimising a website.
Some involve review of the site itself. These are called onsite.
This could involve the structure, the speed at which it loads, meta data, titles and the content itself. If the content is not beneficial, search engines are able to identify this!
Then there is offsite. This refers to your website’s reputation and presence elsewhere in the web.
This is often referred to as backlinks. These can be mentions on social media, reviews on Google Businesses, citations in local directories or news articles. It is worth noting that not all references (links) to a website from other sites are equal. Some could have a negative effect!
Got a question about SEO or want to talk to us about SEO for your website, please get in touch.
