PR & Copywriting
Raising your brand’s profile with engaging written content and public relations that delivers.
Public Relations & Copywriting
Do you want to raise your brand’s profile, but don’t know how to get started with PR?
Do you have a great story to tell but aren’t sure how to put it out there?
Frustrated that your competitors always seem to be in the news but you’re not?
How do I get noticed?
The solution is creating and implementing a PR (or public relations) strategy, that complements your other marketing activity and ensures you raise your profile among your target audience. Good news stories in the media help your brand get noticed, increasing your client base and your sales. And good PR needs good content.
We all know content is king, and that your website and social media platforms need fresh, engaging copy to attract your audience and help with SEO – but do you struggle to find time for writing, or perhaps you lack inspiration, or confidence? We use our copywriting skills to create written content for all your marketing material, including your website, press releases, newsletters, blogs, case studies and award entries.
If you’re stuck for words with your website, we can help by drafting engaging copy, that includes relevant keywords to help your pages get found on Google and Bing.
Talk to us now about PR or copywriting for your business.
Jo Smyth – PR & Copywriter
Meet Jo Smyth
Jo Smyth began her career as a cub reporter, moving on to news editing and sub-editing for regional newspapers, before swapping life as an employee to become a freelance, writing features for national women’s and parenting magazines.
She then moved into PR, working both with in-house teams and agencies, and in 2009 set up Word Worker. Using her understanding of how the media works, Jo gains coverage for her clients online, in print and on air, putting them in front of the people that matter – their customers – and enhancing their brands’ reputation.
Jo uses her writing skills to position her clients as experts in their field, drafting tightly written text for websites, blogs, case studies, award entries, newsletters or marketing content – perfectly pitched at the audience, giving clarity and consistency to clients’ messages.
In her spare time, Jo loves open water swimming, growing vegetables, playing bridge and tending to a small flock of hens, whose eggs make for fantastic cakes!