Marketing Strategy

Bringing big marketing thinking to small businesses.

Marketing Strategy & Support

Do you want to raise awareness of your brand and get more customers, but don’t have an action plan? Perhaps you are attracting people to your marketing channels but the failing to convert them? Or maybe you don’t have anyone in-house to deliver your marketing and don’t want a fulltime employee?

We can work with you in 3 ways:

  1. Create a marketing strategy that helps you nail your proposition and story and where your audience are, so you can successfully build your brand and drive leads. You get a marketing plan to work from, with clear direction on how to implement it.
  2. Be your outsourced marketing department, providing strategic direction while implementing the daily tasks – ensuring your marketing is results driven, constantly evaluated and refined accordingly.
  3. One-to-one sessions to help guide you in your marketing and working with you to action improvements. Everything begins with the customer – identifying what they want and where they hang out.
Let us assist you in defining your story and marketing strategy, ensuring that your message is relevant, consistent and addressing the right people. Get in touch today, to talk to us about marketing for your business.
Meet Marketing Tribe’s Sam Bertram

Sam Bertram – Marketing Specialist

I used Sam’s services specifically as a marketing expert to help push through a rebrand of the entire business. In what was already a stressful time, Sam was consistent with her approach, we would get regular updates and when I pushed timelines back a number of times, which I know is frustrating, Sam was great and helped to accommodate this. I would highly recommend Sam for all things marketing related.
Sam has an unshakable sunny attitude and is one of the most capable client services professionals I have ever worked with. She is organised, personable and clients love her. I would recommend Sam 100%.
We’ve had the pleasure of working with Sam since 2020 and she’s become an invaluable member of the Framework Training team. She was quickly able to understand our business sector and what made us unique, and focussed our external communications and social media presence on those core values.
She intuitively picked up our company’s ‘voice’ and writes copy and content that fits us perfectly, Sam is also able to use software such as Canva and our own CMS system to update our website without involving our web developer.
Sam’s organisational skills are excellent, she works efficiently and without the need for continual oversight, and (fortunately for me) is able to apply the necessary pressure to ensure she has the information she needs from us to perform her role! I would happily recommend Sam to any organisation needing Marketing expertise.
I cannot rate Sam highly enough. She helped with our Marketing Strategy, Digital Ads and Social Media planning for three years and during this time she effectively managed to increase conversion, drive customers to our website and increase revenue. Sam also bought an energy and keen eye to our new website and rebrand across all channels. On top of everything else, she was an engaged, fun and effective team member.

Meet Sam Bertram

Sam has been in marketing for 25 years and was an integral part of digital agency management teams, and on a couple of boards, before setting up on her own in 2012 with the aim of bringing big marketing thinking to small businesses. She has provided effective marketing strategy for global brands and small businesses, and delivered solutions across multiple marketing channels to maximise long-term value.

Her broad marketing experience means she can look at all stages of the purchase cycle – from acquisition of customers to conversion and retention.

Large brands she worked with while at agency include Audi, Bentley, Mercedes-Benz, Levis, John Lewis, Waitrose, Sainsburys, KFC, Danone, Premier Inn, ITV, Royal Albert Hall, Sony Ericsson, SC Johnson, Zain and GSK.

Sam is equally at home working with B2C and B2B SMEs.

Having grown up in Kenya she loves wild wide-open spaces, endless skies and travel. She loves swimming, walking and spending time in her garden although can mostly be found at the side of a sports field cheering on one of her children!

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Who we are

Our website address is:


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


 If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. We also use cookies for Google fonts and Google analytics to track visitors to  our site so that we can look to improve user experience. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

 Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

 Visitor comments may be checked through an automated spam detection service.
Save settings
Cookies settings