GRAPHIC DESIGN & Branding
Are you setting up in business and want a brand identity to help you stand out?
Graphic Design & Branding
Are you setting up in business and want a brand identity to help you stand out?
Perhaps your business has evolved and needs a different look to reflect its new direction?
Maybe you’re looking for marketing material that speaks to your target audience and helps win you sales?
How we work with you
We work hard to understand your company’s aims and principles, then meet your requirements with authentic, inspiring design that exceeds expectations and provides impressive results.
We manage every aspect of the creative process, from initial concepts to delivery of your designs, products, packaging and literature.
But what does brand mean?
Your brand is not just your logo. It’s not about the colours or the graphics. It’s how people feel about you, your business and the relationship you have. This relationship starts from the very first time you meet. How you look, what you say, how you communicate: these are all factors that dictate how people will react and whether they choose you. So your logo is the visual representation of your business and what your brand means.
And we’d love to help you create that brand. To talk to us about brand and graphic design for your business, please get in touch. We can help you with branding, logo design, marketing material, popup banners, stationery, business cards and much more.
Mike Land – Graphic Designer & Branding Expert
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They listened to the brief, provided me with several options and executed my logo, in all its iterations, perfectly. I also now have a style guide which will undoubtedly help me as my business continues to grow and we can ensure the company remains on-brand at all times.
Meet Mike Land
Mike, who runs design agency Nickel Design, is all about brand – getting it right for you and your business, stripping away what doesn’t matter and communicating what’s important with your target audience, in plain English.
He’s been living and breathing design and branding for more years than he cares to mention, and has worked with some impressive ‘big brands’ – like Texaco, Tie Rack and De Vere Hotels – and many UK charities, including Battersea Dogs Home, Guide Dogs for the Blind and WRVS.
You can spot Mike’s work while you’re zipping along the motorway, above the store front, on retail shelves, in service centres throughout the UK, and on the forecourts of fuelling stations.
And when he’s not immersed in branding, you might find Mike immersed in water (he enjoys outdoor swimming) or at the gym. He’s an enthusiastic charity fundraiser, and recent ventures include abseiling 100m down Portsmouth’s Spinnaker Tower.
Branding and Graphics FAQs
What is a branding?
Branding is more than just your logo. It’s the whole persona of your organisation. How you look, what you say, and how you communicate – on both a personal and a corporate level – will all influence how people perceive you and whether they want to do business with you.
Why does branding matter?
If you’re asked to think of a brand, you’ll probably picture the logo. That’s great, it’s the identifier and it’s how you recognise that brand. But if you were then asked to describe that brand, you wouldn’t talk about the colours. No, you’d talk about its products or services and how it makes you feel.
Why is your ‘brand’ so important?
It’s a customer’s first impression of your company, it sets the tone, positions your company. Jeff Bezos said: “Your brand is what people say about you, when you’re not in the room.”
Is your brand working for you 24/7?
Since the pandemic, there are now over 2.14 billion people shopping online. In the UK, ecommerce sites now count for over a quarter of all retail sales. What does your brand say about you, where does it say it, what are you telling your customers?
Will a new logo get me more business?
Would painting your car red, turn it into a Ferrari? Branding is about more than just your visuals… there are your values, your positioning, your messaging (tone and language), and your communications.
Got a question about graphics and branding or want to talk to us about a new logo for your website, please get in touch.
